BWF RENEWS AGENCY AGREEMENTS
News 2:38 PM
Badminton World Federation (BWF) has signed a one-year contract extension with IEC in Sports (IEC) and Total Sports Asia (TSA) for all BWF broadcast media rights for the three Major BWF Badminton Events.
These are the Thomas & Uber Cup in 
TSA will be responsible for sales in Asia Pacific and Middle East whilst IEC will look after Europe and the
"After a successful Beijing Olympic Games, BWF intends to re-position and re-brand the sport globally,” said Thomas Lund, Chief Operating Officer of BWF.
"Given IEC and TSA's long history with BWF, we believe this continuation of the two partnerships will be of mutual benefit to all parties” added
"Badminton is a crucial part of TSA’s long standing strategy of developing sports to reach their true potential. We are delighted that the BWF recognises the great strides we have made in that goal, over the last few years” said Marcus Luer, CEO of TSA.
"The contract extension is testimony to IEC's long-standing commitment to BWF as well as the Super Series and Grand Prix organisers to enhance the sport globally” said Jonas Persson, CEO of IEC in Sports.
About Total Sports
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and seven offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting. TSA works with leading federations and rights holders from around the world such as Badminton World Federation (BWF). For more info please visit www.totalsportsasia.com
About IEC:
IEC in Sports is a Swedish headquartered sports media company. IEC has worked closely with badminton since 1994 and are the official television coordinators for the BWF Super Series. IEC has also developed a dedicated web TV service for badminton called www.WoB.tv and produces in-house the magazine show ’World of Badminton’. With offices in
Posted by Lucas Liau
on 2:38 PM.
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